2021 Grand Final Content
2021 Grand Final Content
Event Producer: Travis Hogan
Creative Director: Tom Macdonald
Content Producer: Dave Hase
Lead Motion Designer: Matt Slater
Motion Designers: Tony Tran & Benjamin Rassmussen
2021 Grand Final Content
Electrifying visuals to support the narrative of performances by Baker Boy, Eskimo Joe, John Butler, Birds of Tokyo, and others.
Usually hosted at the MCG, this year’s event moved to Optus Stadium in Perth. Our content was mapped 360° across the playing field, stage-skirt screens, stadium fence ring and parapet above. We separated content across different elements, as well as one whole 72,936 pixel canvas.
Colour, pattern and light reinforced lyrical accents, and was synchronised with the music, lighting and pyrotechnics at key moments to emphasise impact.
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HELLO HASEMelbourne, Australia
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Acknowledgement of country.
HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.