2021 Grand Final Content

2021 Grand Final Content

Event Producer: Travis Hogan

Creative Director: Tom Macdonald

Content Producer: Dave Hase

Lead Motion Designer: Matt Slater

Motion Designers: Tony Tran & Benjamin Rassmussen

2021 Grand Final Content

Electrifying visuals to support the narrative of performances by Baker Boy, Eskimo Joe, John Butler, Birds of Tokyo, and others.

Usually hosted at the MCG, this year’s event moved to Optus Stadium in Perth. Our content was mapped 360° across the playing field, stage-skirt screens, stadium fence ring and parapet above. We separated content across different elements, as well as one whole 72,936 pixel canvas.

Colour, pattern and light reinforced lyrical accents, and was synchronised with the music, lighting and pyrotechnics at key moments to emphasise impact.

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