Simplot — Golden Crunch Socials

Celebrating the famous crunch of these Aussie freezer favourites via social media videos.

Social Media Manager: Leigh Wijesinghe
Brand Communications Manager - Liza Friedman
Jessica Romeo - Marketing Manager
Ellie Gulliver - Senior Brand Manager

Creative Director: Michael Skarbek
Commercial Director: Michael Henry
Executive Producer: Dave Hase
Robot & Camera Operator: Tom David
Food Stylist: Kirsty Bryson
Food Stylist Assistant: Jasmin Lefers
Offline Editor: Derry Sheehan
Motion: Benjamin Portas
Colour: Martin Greer
Sound: Paul McCosh
Online: Benjamin Portis & Dave Hase

Simplot — Golden Crunch Socials

A trusted brand; a well-loved product. A superior crunch that has become a national staple. These short-form videos remind shoppers that Birds Eye chippies have filled our freezers and satiated our tummies for over 20 years.

Hot, golden chips sail triumphantly through the air, launched by a specially-created pneumatic device. Filmed in ultra-slow-motion, chips collide with crashing sound effects. A hero chip is snapped in half with an exaggerated CRUNCH noise, while the camera is visibly shaken by the impact.

Styled in the aesthetic of 80s and 90s convenience food ads, its music the noble strains of classical fanfare, this is tongue-in-cheek larrikinism designed to appeal to target markets, and reinforce brand recognition.

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