Fathers Union Iced Coffee

Create a video campaign to promote unique cartons rebranded especially for Father Day as Father’s Union and featuring four fun call-outs: No. 1 Dad, Total Legend, Big Fella and The Boss.

Client: Lion Dairy & Drinks
Director: Mikey Henry
Executive Producer: Dave Hase
Creative Director: Chris Shoolman
DP: Matt Wood
PM: Bec Villanti
1st AC: Austin Haigh
MU&H: Kathy Elwood
Stylist: Steph Somebody
Sound: Juan Martinez Bo
Stills: Josh Robenstone
Motion: Matt Slater
Edit: Mikey Henry
Colour: Martin Greer
Online: Dave Hase

Fathers Union Iced Coffee

Create a video campaign to promote unique cartons rebranded especially for Father Day as Father’s Union and featuring four fun call-outs: No. 1 Dad, Total Legend, Big Fella and The Boss.

Brief

Create a video campaign to promote unique cartons rebranded especially for Father Day as Father’s Union and featuring four fun call-outs: No. 1 Dad, Total Legend, Big Fella and The Boss.

Solution

Working with AJF, Farmers Union Iced Coffee released four seasonal call-outs printed on cartons, celebrating the dads of South Australia, while Hase Creative was approached to promote these cartons online. To capture the attention of everyday Aussie Dads and their families, we conceptualised four videos on how to overcome common Father’s Day perils like receiving dodgy gifts or missing out on a much needed sleep-in. Farmers Union Iced Coffe engaged SA radio host and quirky Australian TV personality Dylan Lewis to deliver the videos with his own quirky humour. Each video opens with Lewis holding one of the labelled cartons, before cutting to a title slide close-up with a banner highlighting the limited edition cartons. The videos are fast-paced, funny and relatable.

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Stats

  • 4 x 30 second videos written and produced by Hase Creative
  • All four videos filmed in 8 hours at a small home in Elwood, Melbourne
  • Coverage across Mumbrella, Campaign Brief, The Stable, The Drum, Glam Adelaide

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