One of the AFL’s most prestigious nights, reimagined.

Executive Producer: Dave Hase

Art Director: Chris Hince

Copy Writer: Glenn Peters

Offline Editor: Michael Henry

Motion Designers: Dylan Mercer + Matt Slater

One of the AFL’s most prestigious nights, reimagined.

We were trusted by the AFL to bring the 2025 Australian Football of Fame to life with a cohesive visual language worthy of the legends in the Crown Palladium and the football world watching on Fox Footy. From visual walk-up stings to customised player name Holding Loops and an epic 135 name Honour Roll spanning the stage set, each screen moment was made to be sleek, refined, and fitting for the AFL’s prestigious night.

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Acknowledgement of country.

HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.