Leggo’s Organic Pasta Sauces

Social media video campaign showcasing Leggo’s new range of organic pasta sauces, to help the everyday consumer create their favourite meals even healthier.

Executive Producer: Dave Hase

Motion Designer: Matt Slater

Leggo’s Organic Pasta Sauces

Social media video campaign showcasing Leggo’s new range of organic pasta sauces, to help the everyday consumer create their favourite meals even healthier.

Brief

Alert health-conscious consumers that a new range of organic pasta sauces is now available from the brand they know and trust — Leggo’s. Highlight that the brand has responded to customer feedback by making the range low in salt, with no added sugar, and packed with real vegetables.

Solution

Our bright, playful video uses rustic elements, like the woodgrain background and painted end-frame ribbon to instill a home-made feeling. We then animated raw vegetables to a jazzy soundtrack to invoke the feeling that we’re sharing a secret; that these sauces make cooking your favourite meals at home healthy, simple and fresh. Striking supers in concise text detailed the benefits of the sauces, with photographs of meal ideas included as recipe inspiration.

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Stats

  • Filmed in portrait 4:5 for Facebook In-Feed placements
  • Filmed in landscape 16:9 for YouTube and Facebook In-Stream placements
  • Short and sharp attention-grabbing supers written
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