Make Every Drop Count

A multi-channel campaign encouraging water conservation and mindful water use.

  • Creative: Thinkerbell
  • Executive Producer: Dave Hase
  • Art Director: Justin Flowers
  • Motion: Benjamin Rasmussen
  • Sound: Paul McCosh

Make Every Drop Count

A multi-channel campaign encouraging water conservation and mindful water use.

Brief

Working with Thinkerbell’s Make Every Drop Count creative, Hase Creative was engaged to roll out bold static graphics and animations for a multichannel campaign. social media, outdoor, digital and print ads, encouraging Melburnians to reduce their water consumption. HTML banners and website skins were also produced to round-out this multi-channel Victorian Government campaign for Yarra Valley Water.

Solution

Social media, outdoor, digital and print ads, encouraging Melbournians to reduce their water consumption. HTML banners and website skins were also produced to round-out this multi-channel Victorian Government campaign for Yarra Valley Water.

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Stats

  • The website traffic was strong, attracting over 75,000 users throughout the campaign.
  • Partial prompted campaign recall was 24 per cent.
  • Prompted campaign recall was 41 per cent.
  • From pre campaign to post campaign;
  • There was a 12 per cent increase in Melburnians who had heard something about water conservation in the past 12 months
  • There was a nine per cent increase in Melburnians who claimed to have taken some action to reduce the amount of water they used
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