Melburnians need to reduce their water consumption. Working with Thinkerbell’s ideas, we produced bold static graphics and animations for this campaign across social media, outdoor, digital and print ads. HTML banners and website skins were also produced to round-out this multichannel Victorian Government campaign for Yarra Valley Water.

Website traffic was strong, attracting over 75,000 users throughout the campaign. Post-campaign research found that there was a 12% increase in Melburnians who had heard something about water conservation in the past 12 months, and a 9% increase in those who claimed to have taken some action to reduce the amount of water they used.

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