Solution

We came up with The Juice of Juices for this online and out-of-home campaign and designed a custom typeface where each letter of the headlines was a glass vessel, nearly full of juice. When animated, the juice in each letter sloshed around to capture attention. To justify the brand’s higher price tag, we showcased the fresh Australian produce contained in each bottle, contrasted against bold background colours that matched each flavour’s packaging, to increase product recall on the shelf. The creative was adjusted to fit small-format oOH! digital retail furniture, YouTube, Catch Up TV, as well as Spotify and radio ads.