The Juice of Juices
An online and out-of-home campaign displaying the superior quality of The Juice Brothers juices.
Marketing Manager: Jen Perry
Brand Manger: Elise James
Executive Producer: Dave Hase
Copywriter: Andrew North
Typographer: Luke Lucas
Art Director: Will McKenzie
Photo: Chris Hillary
Fluid Dynamics: Octavio De Lellis
Compositor: Benjamin Rasmussen
Retoucher: Gabrielle Hughes
Talent: Tim Solly
Agent: Scout Management
Sound: Paul McCosh
Media: Starcom
Social: Kylie Allardice Ros
The Juice of Juices
An online and out-of-home campaign displaying the superior quality of The Juice Brothers juices.
Brief
Catch shoppers in a retail environment, and advertise that The Juice Brothers juices stand above the rest, thanks to their 100% Australian fruit content, no added sugar or juice concentrates and tasting great.
Solution
We came up with The Juice of Juices for this online and out-of-home campaign and designed a custom typeface where each letter of the headlines was a glass vessel, nearly full of juice. When animated, the juice in each letter sloshed around to capture attention.
To justify the brand’s higher price tag, we showcased the fresh Australian produce contained in each bottle, contrasted against bold background colours that matched each flavour’s packaging, to increase product recall on the shelf. The creative was adjusted to fit small-format oOH! digital retail furniture, YouTube, Catch Up TV, as well as Spotify and radio ads.
Melbourne, Australia
9/11 Mount St, Prahran 3181 VIC
0424 644 037
Brisbane and Gold Coast, Australia
044 888 1221