The Juice of Juices

An online and out-of-home campaign displaying the superior quality of The Juice Brothers juices.

Marketing Manager: Jen Perry

Brand Manger: Elise James

Executive Producer: Dave Hase

Copywriter: Andrew North

Typographer: Luke Lucas

Art Director: Will McKenzie

Photo: Chris Hillary

Fluid Dynamics: Octavio De Lellis

Compositor: Benjamin Rasmussen

Retoucher: Gabrielle Hughes

Talent: Tim Solly

Agent: Scout Management

Sound: Paul McCosh

Media: Starcom

Social: Kylie Allardice Ros

The Juice of Juices

An online and out-of-home campaign displaying the superior quality of The Juice Brothers juices.

Brief

Catch shoppers in a retail environment, and advertise that The Juice Brothers juices stand above the rest, thanks to their 100% Australian fruit content, no added sugar or juice concentrates and tasting great.

Solution

We came up with The Juice of Juices for this online and out-of-home campaign and designed a custom typeface where each letter of the headlines was a glass vessel, nearly full of juice. When animated, the juice in each letter sloshed around to capture attention. To justify the brand’s higher price tag, we showcased the fresh Australian produce contained in each bottle, contrasted against bold background colours that matched each flavour’s packaging, to increase product recall on the shelf. The creative was adjusted to fit small-format oOH! digital retail furniture, YouTube, Catch Up TV, as well as Spotify and radio ads.

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Stats

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