Lion Diary & Drinks — The Juice Brothers

Taste the quality of The Juice Brothers juices in a vibrant online and out-of-home campaign.

Marketing Manager: Jen Perry

Brand Manger: Elise James

Executive Producer: Dave Hase

Copywriter: Andrew North

Typographer: Luke Lucas

Art Director: Will McKenzie

Photo: Chris Hillary

Fluid Dynamics: Octavio De Lellis

Compositor: Benjamin Rasmussen

Retoucher: Gabrielle Hughes

Talent: Tim Solly

Agent: Scout Management

Sound: Paul McCosh

Media: Starcom

Social: Kylie Allardice Ros

Lion Diary & Drinks — The Juice Brothers

Show retail shoppers why The Juice Brothers juices are superior: with its 100% Australian fruit content, no added sugar or juice concentrates, and naturally superior taste.

We wrote the headline ‘The Juice of Juices’ and designed a custom typeface where each letter of the headlines was a glass vessel, filled with juice that sloshed around to capture attention. Imagery of fresh Australian produce speak to the brand’s higher price point while bold brand colours increase product recall.

The creative was adjusted to fit small-format out of home digital retail furniture, YouTube, Catch Up TV, as well as Spotify and radio ads.

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