Virgin Australia Fly Foods

A fun April Fool’s Day online campaign from a favourite irreverent brand.

  • Agency: Alt/Shift
  • Production: Hase Productions
  • Executive Producer: Dave Hase
  • Director: Michael Henry
  • Cinematographer: Matt Wood
  • 1st Camera Assistant: Austin Haigh
  • Production Manager: Caterina Bruce-Clayton
  • Production Assistant: Merel Saarloos
  • Sound Design: Paul McCosh
  • Art Department: Irwin & McClaren, Banana Productions & Bagmasters

Virgin Australia Fly Foods

A fun April Fool’s Day online campaign from a favourite irreverent brand.

Brief

Create a faux campaign advertising Virgin’s foray into interstate food delivery, playing to local food delivery services like Uber and Menulog.

Solution

Working with PR and content agency Alt/Shift, we created a fast-paced ad with high-end visuals, designed to appeal to what would — if the campaign were real — be a premium customer. The peppy voice-over encouraged users to order famous dishes from interstate restaurants, which would be delivered to their door with the professional and friendly service Australians have come to expect from Virgin.

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Stats

  • Owned social media reach of 1.2M+
  • Content tripled Virgin Australia’s average engagement and reach metrics
  • Editorial coverage of the prank spread the reach even further, reaching an impressive audience of over 50 million via 80+ media hits across leading online, social media, television and radio outlets
  • Over 17,000 views on YouTube
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