Visit Victoria — Every Bit Different AO

Working closely with Visit Victoria, Hase Creative proudly produced Melbourne’s Every Bit Different in-stadium ad for the Australian Open. During breaks in the game, we magically transported a couple from their courtside seats to Melbourne laneways, Alba Thermal Springs, the theatre district, rooftop bars and back to their seats (with a drink in hand) in under 30 seconds, hopefully inspiring spectators to see more of the city during their visit.

The execution spanned 360 degrees and wrapped right around Rod Laver, Margaret Court, Kia and John Cain Arenas, showcasing Melbourne’s new brand platform to over a million people at the AO.

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