Creating something different for the AO
360-degree ad for Visit Victoria showcasing Melbourne's new brand platform to over a million people.
Creative Director: Michael Skarbek
Executive Producer: Dave Hase
Film Director: Michael Henry
Cinematographer: Richard Kendall
1st Assistant Camera: Austin Haigh
Gaffer: Jem Towsey
Casting: Northside
HMUA: Heather Ross
Stylist: Kristina Knabb
Location Sound: Moose Audio
Technical Director: Peter Erb
Editor: Paul Rowe
Offline Editor: Ben Hall
Colour Grade: Martin Greer
Online Editor: Damian Dunne and Dave Hase
Sound Design: Liam Annert / Rumble Studios
Creating something different for the AO
Visit Victoria had launched their new brand campaign ‘Every Bit Different’ and wanted to integrate the campaign into stadium advertising during the 2023 Australia Open. We filmed a bespoke execution, transporting a couple from the tennis to various destinations around Victoria. The execution spanned 360 degrees and wrapped around Rod Laver, Margaret Court, Kia and John Cain Arenas, showcasing the brand to over a million people throughout the AO.
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HELLO HASEMelbourne, Australia
9/11 Mount St, Prahran 3181 VIC
0424 644 037
Acknowledgement of country.
HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.