Birds Eye x Sam Wood
Sam Wood serves gourmet seafood meals at home with ease, and stars in a category-first augmented reality fishing game.
Client: Simplot Australia
Senior Brand Manager: Jessica Johnson
Senior Culinary Technologist: Pam Tannourji
Executive Producer: Dave Hase
Commercial Director: Mikey Henry
Production Manager: Scarlett Koehene
Cinematographer: Shyam Ediriweera
Stills Photographer: Jon Webb @jonwebbphotography
Gaffer: Albert Garcia
HMUA: Sue Frey
Food Stylist: Kirsty Bryson
Food Stylist Assistant: Kylie McAllester
Food Stylist Assistant: Eylse Lagos
Sound Recordist: Juan Martinez Bo
Autocue: Sandy Ayres
Production Accountant: Holly Salmons
Editor: Ben Hall
VFX: Casey Vigushin & Damian Dunn
Colourist: Ciara Gallogly
Retoucher: Gabriella Hughes
Studio: @_studio_eclair
Bar Stools: @thbrownaustralia
Food & Props: @thepropdispensary&@simplotfoodservice
Lighting Support: @savagefilmservices
Camera Support: @cesar_salmeron_dp
Grip Support: @joshstafield
Lens Support: @tvh_rentals
Birds Eye x Sam Wood
In four videos, celebrity nutrition and fitness expert Sam Wood demonstrates how Birds Eye Ocean Selections offer a convenient way to incorporate seafood into everyday meals. The premium preparation each product undergoes before it’s frozen is explained, demonstrating how this frozen range results in an up-market result.
Full-body green-screen footage of Wood was also filmed. When consumers scan a QR code on the product packs, this live-to-camera footage explains the health benefits of each product, and prompts viewers to play an augmented reality fishing game that enters them into a competition to win a prize.
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0424 644 037
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