Birds Eye x Sam Wood

Sam Wood serves gourmet seafood meals at home with ease, and stars in a category-first augmented reality fishing game.

Client: Simplot Australia
Senior Brand Manager: Jessica Johnson
Senior Culinary Technologist: Pam Tannourji

Executive Producer: Dave Hase
Commercial Director: Mikey Henry
Production Manager: Scarlett Koehene
Cinematographer: Shyam Ediriweera
Stills Photographer: Jon Webb @jonwebbphotography
Gaffer: Albert Garcia
HMUA: Sue Frey
Food Stylist: Kirsty Bryson
Food Stylist Assistant: Kylie McAllester
Food Stylist Assistant: Eylse Lagos
Sound Recordist: Juan Martinez Bo
Autocue: Sandy Ayres
Production Accountant: Holly Salmons
Editor: Ben Hall
VFX: Casey Vigushin & Damian Dunn
Colourist: Ciara Gallogly
Retoucher: Gabriella Hughes

Studio: @_studio_eclair
Bar Stools: @thbrownaustralia
Food & Props: @thepropdispensary&@simplotfoodservice
Lighting Support: @savagefilmservices
Camera Support: @cesar_salmeron_dp
Grip Support: @joshstafield
Lens Support: @tvh_rentals

Birds Eye x Sam Wood

In four videos, celebrity nutrition and fitness expert Sam Wood demonstrates how Birds Eye Ocean Selections offer a convenient way to incorporate seafood into everyday meals. The premium preparation each product undergoes before it’s frozen is explained, demonstrating how this frozen range results in an up-market result.

Full-body green-screen footage of Wood was also filmed. When consumers scan a QR code on the product packs, this live-to-camera footage explains the health benefits of each product, and prompts viewers to play an augmented reality fishing game that enters them into a competition to win a prize.

No items found.
No items found.

Let's Chat.

We’d love talk about how Hase Creative could electrify your next campaign.


Melbourne, Australia
9/11 Mount St, Prahran 3181 VIC
0424 644 037


We acknowledge the Traditional Owners of Country throughout Australia. We pay our respects to their cultures and Elders past, present and emerging.
Hase Creative is undertaking a Reconciliation Action Plan to guide us towards meaningful action in advancing reconciliation in Australia.


© Copyright Hase Creative 2023