Lion Dairy & Drinks — Fathers Union
Online content campaign starring radio personality Dylan Lewis and specially-labelled iced coffee cartons for Dad.
Client: Lion Dairy & Drinks
Director: Mikey Henry
Executive Producer: Dave Hase
Creative Director: Chris Shoolman
DP: Matt Wood
PM: Bec Villanti
1st AC: Austin Haigh
MU&H: Kathy Elwood
Stylist: Steph Somebody
Sound: Juan Martinez Bo
Stills: Josh Robenstone
Motion: Matt Slater
Edit: Mikey Henry
Colour: Martin Greer
Online: Dave Hase
Lion Dairy & Drinks — Fathers Union
Farmers Union Iced Coffee released four seasonal call-outs printed on cartons, celebrating the dads of South Australia: No. 1 Dad, Total Legend, Big Fella and The Boss via The AJF Partnership. We were approached to promote these cartons online.
We conceptualised videos on overcoming common Father’s Day perils like receiving dodgy gifts or missing out on a much-needed sleep-in. The client engaged SA radio host and quirky Australian TV personality Dylan Lewis to deliver the concept with his own quirky humour. All four videos were filmed in 8 hours at a small home in Elwood, Melbourne.
Fast-paced, funny and relatable, the campaign achieved coverage across Mumbrella, The Stable and The Drum.
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Acknowledgement of country.
HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.