Webjet — DIY Fly
Digital and out of home campaign in AU + NZ to promote Webjet’s simple and flexible booking system.
Executive Producer: Dave Hase
Executive Creative Director: Michael Skarbek
Creative Director: Sandra Galiazzo
Art Director: Sophie Machin
Motion Designer: Matt Slater
Webjet — DIY Fly
Webjet came to us for a campaign to speak to a younger audience about the benefits of booking flights with Webjet.
These days, people are very comfortable customising products and services on the web. Guided by the insight that young people enjoy the process of researching, planning and the feeling of control they get by doing it themselves, we launched a platform that celebrated the do-it-yourself capabilities of Webjet’s booking system. We created DIY Fly.
Under this umbrella, we developed smart, simple comms giving the brand a refreshed personality whilst retaining its distinctive red and white brand assets.
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HELLO HASEMelbourne, Australia
9/11 Mount St, Prahran 3181 VIC
0424 644 037
Acknowledgement of country.
HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.