Webjet — DIY Fly

Digital and out of home campaign in AU + NZ to promote Webjet’s simple and flexible booking system.

Executive Producer: Dave Hase

Executive Creative Director: Michael Skarbek

Creative Director: Sandra Galiazzo

Art Director: Sophie Machin

Motion Designer: Matt Slater

Webjet — DIY Fly

Webjet came to us for a campaign to speak to a younger audience about the benefits of booking flights with Webjet.

These days, people are very comfortable customising products and services on the web. Guided by the insight that young people enjoy the process of researching, planning and the feeling of control they get by doing it themselves, we launched a platform that celebrated the do-it-yourself capabilities of Webjet’s booking system. We created DIY Fly.

Under this umbrella, we developed smart, simple comms giving the brand a refreshed personality whilst retaining its distinctive red and white brand assets.

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