RMIT — The Future Biz Quiz
An 8-bit interactive game where a Bachelor of Business leads into a wide array of further study options and career paths.
Executive Producer: Dave Hase
Creative Director: Chris Shoolman
Commercial Director: Mikey Henry
Front End Design: Matt Slater
Developer: Callum Richardson
RMIT — The Future Biz Quiz
RMIT’s new Bachelor of Business course presents a ‘choose your own adventure’ style of study possibilities. Gaming is deeply embedded into the target markets’ everyday online experience. Our game helps anxious high school students discover study pathways that suit their interests.
Gameplay consists of agreeing or disagreeing with various statements about business. We wrote an algorithm that recommends appropriate course pathways according to the responses. The device is lead-capturing, and generates a database to whom RMIT can send further information.
Within the first month, the game had attracted over 1,500 unique visitors and 675 new engaged leads; and the campaign was selected as a finalist in the Universities Australia Marketing Awards 2021.
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