La Trobe University — La Trobe x You

Major digital-first outdoor and online campaign showcasing La Trobe’s unique flexible learning options.

Director: Michael Henry
Executive Producer: Dave Hase
Creative Director: Michael Skarbek
Art Director: Derek Van Den Hogen
Line Producer: Aaron Cuthbert
Cinematographer: Cesar Salmeron
1st Assistant Camera: Kevin Campbell
Stills: Chris Hillary
Grip/Gaffer: Tom Savige
Grip Assist: Jake Tostevin
2nd Grip Assist: Neil McKellar
Sound: Juan Martinez Bo & Ben Bomitali
Hair & MakeUp: Sue Frey & Kylie Jackson
Wardrobe: Kristina Knabb
Drone: Radar Kane via HARPY FILM
Drone Pilot: Josh Labita
Offline: Marco Damiano
Motion Designers: Matt Slater & Shir Manor
Online: Damian Dunne
Sound: Paul McCosh
Colourist: Edel Rafferty
Retoucher: Kyle Black
Catering: Coffee Ministry
Locations: La Trobe University, Medibank, Zorica Platt’s House Film Sets

La Trobe University — La Trobe x You

A flexible and customised education offering. A unique mix of face-to-face learning and online modules, short courses, open access outside of core learning modules, and industry placements.

A hero video created to be broken down into smaller, targeted support content across a range of online and outdoor channels. Future-forward content that could be used during the current campaign and in years to come.

A mix of live action, 3D motion, and rotoscoping that includes skillfully engineered lighting and shadow matching. Talent composited onto transitioning scenes represents students moving through their personalised learning journeys. Hase Creative named the campaign ‘La Trobe by You’ and created the sub-line ‘Study your way’.

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